2 things to avoid in FB Ads (copywriting)

There are many policies and algorithms that might get your ad rejected on FB

Because FB doesn't want to hinder its user experience,

But there are 2 main policies that might lead to your ad getting rejected the most

Here they are:-

1) Making a clear claim with a time frame haha it did rhyme well

- You shouldn't make a clear claim such as:- Losing 10kg in a week

Yeah FB doesn't allow you to make such claims, because FB doesn't want anyone to attack their users' body features, religion, or any such things that might hurt their feelings or are making specific claims to them

2) Using you or your

This one is hard because as writers we're taught to write as if we're talking to a single person by using words such as "You" or "Yours"

So on FB, you'll have to write a copy in a 3rd person perspective more in an Edutainment way ( Education + Entertainment)

For example instead of "Have you ever wondered"

You should write "Ever wondered why dash*dash* happens"

These are the 2 most important factors you should take care of while writing FB ad copy

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